Nicole Quiroga, a native of Washington DC, is the General Manager of Telemundo WZDC-25 in Washington D.C. and Telemundo WZTD-45 in Richmond, VA. In her position, Ms. Quiroga predicts market trends, sets budgets and performance expectations, ensures station compliance with FCC requirements and has overall responsibility for maintaining and growing the profitability of both stations.
Ms. Quiroga is a television broadcaster with expertise in media sales, journalism, multi-cultural marketing, and strategic planning. She is deeply passionate about educating and empowering Washington DC’s Latino community and, over her 15 years at Telemundo, has forged strategic partnerships with community and corporate organizations which allow her to execute outreach campaigns that provide Hispanic families access to critical information and resources.
Ms. Quiroga is highly experienced in the planning, financing and executing of local and national campaigns that focus on the advancement of Latinos in the U.S., to include Hispanic-targeted trade shows, grassroots events and over-the-air initiatives. Her most recent success was the launch of Agenda, a local public affairs television program produced in partnership with ABC7/News Channel 8.
A sales trainer and speaker, Nicole is frequently invited to speak on topics such as selling to the Hispanic market, increasing sales through cross-cultural communications, and harnessing the power of Latinos now and in the future.
Ms. Quiroga mentors young women on their journey to becoming executives in the fields of media, communications and journalism. She works with the National Hispana Leadership Institute and the Latino Student Fund to provide one-on-one coaching and tutoring sessions to young girls and women between the ages of 12-25.
Nicole holds a bachelor’s degree in Communications and Marketing from the University of Maryland. She is a graduate of the Leadership Greater Washington Executive Program, Harvard’s Kennedy School of Government Leadership Program and the National Hispana Leadership Institute. She holds leadership positions at the Greater Washington Hispanic Chamber of Commerce, the Latino Student Fund and the Harvard Journal of Hispanic Policy. In 2014, Ms. Quiroga received Governor Martin O’Malley’s Outstanding Media Award, the Women Who Mean Business Award from the Washington Business Journal and the Public Service Leadership Award from the Hispanic Heritage Foundation.