Lead on LinkedIn: A Social Networking Bootcamp for Executive Leaders





Is it even possible to lead in a virtual environment? This question has become an imperative.

Leadership Greater Washington invites you to participate in a four-week Bootcamp designed to help busy executive leaders Lead on LinkedIn. Each one-hour session will include a specific strategy with rationale and tactics, examples applied by leaders, and an interactive step-by-step activity. It will also include time for live demonstrations and questions. This proven course can transform any Chief Executive into a Chief Influencer.

In today’s hybrid and remote work environment, senior leaders from the private and public sectors have no choice but to leverage technology to reach and influence team members, stakeholders and the broader market. But executives are right to wonder, “Is social media even safe for my brand these days? And is it the best place to find my audience?”

LinkedIn has emerged as the go-to social media platform for leaders to interact with their colleagues, their customers and the communities who matter. Highly visible executives know that their personal brand is an important vehicle to advance their company’s brand. As a case-in-point: executives’ LinkedIn posts tend to get 8-20x the engagement of their company’s accounts, according to The Wall Street Journal. A leader’s online presence and reputation cannot be ignored. 

Whether your objective is to demonstrate thought leadership in your industry, recruit the best talent for your company, engage your current workforce, or drive sales through relationships, Leading On LinkedIn will provide real use cases and hands-on guidance. Topics will include:

  • Optimizing your LinkedIn executive profile
  • Designing your content for LinkedIn’s Algorithm
  • Maximizing LinkedIn’s “Creator Mode”
  • Leveraged LinkedIn’s advanced features

This session will not cover how to send spam messages or annoy your connections.

Over the course of the four weeks, we will also help leaders answer burning questions, such as:

  • What is the best etiquette for requesting, accepting - and rejecting - new connections?
  • Can my team just run my LinkedIn account for me?
  • What is the dividing line between my personal brand and my professional brand?


February 7, Session 1
February 14, Session 2
February 21, Session 3
February 28, Session 4

Each session will last from 10-11am followed by a 30 minute Q&A.

About the Instructor

Anthony Shop ('22) believes in the power of people-centered branding and marketing to create a bright future. He is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. Anthony also chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the board of Leadership Greater Washington. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.


Will the sessions be recorded?
Yes, the sessions will be recorded and shared with participants via a link that will expire after 30 days.

Can I just attend some of the sessions?
The first session is mandatory and all sessions are recommended.

Will I receive any type of credential?
Leadership Greater Washington will provide a digital certificate of completion.