Leadership Today Artificial Intelligence Series: Mark Schaefer





Artificial intelligence has shown an ability to generate content with a simple prompt and the click of a button, content often indistinguishable from “the real thing”, so what does that mean for the future of marketing? What promise does it show for companies looking to get a leg up on the competition in an increasingly fast-paced environment? And what does it mean for marketing professionals who have seen the potential of AI to do their job for them? Mark Schaefer, best-selling author of Known, Marketing Rebellion, and Belonging to The Brand, has studied the transformative impact of generative AI, and in this edition of Leadership Today he will share his thoughts on what it means for the future of marketing.