Good Business: Accelerating Corporate Social Purpose
Bill Novelli is a pioneer in the field of social purpose. As a leader, he is a creative problem-solver renowned for creating lasting progress on large-scale social issues. His latest book, Good Business, sums up the core ideas developed from his storied career. Join our next Leadership Today program for savvy ideas on how to infuse purpose in your workplace and increase your impact and profits by doing good.
Mr. Novelli is the former CEO of AARP, founder, and president of the Campaign for Tobacco-Free Kids, executive vice president of CARE, and president of Porter Novelli, the iconic global public relations agency. He is currently a distinguished professor at Georgetown University.