The ABTs of Storytelling: A Framework for Compelling Communications

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The ABTs of Storytelling: A Framework for Compelling Communications

Many executives communicate and care, but they don’t connect because they lead with logic when what their audience craves is emotional appeal. In this edition of Leadership Today, attendees will learn the narrative framework of the ABT – And, But, Therefore – that resonates with the cause and effect side of the human brain, and will make all of your business communications more compelling. Each attendee of this virtual session will be given access to a quick online course called "The ABTs of Selling" so they can not only prepare for the event, but also be able to begin using this storytelling framework immediately.

Park Howell is a 35+ year veteran of the advertising industry. He is the host of the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-author of The Narrative Gym for Business.