December Member Salons Feature Compelling Content
December 8, 2017
On December 6, Leadership Greater Washington closed out 2017 with another offering of Member Salons. LGW Members enjoyed a wide range of topics, hosted by talented and diverse LGW leaders throughout the region.
December topics included:
NESTLE TO YELP: Economic Development and Regional Cooperation
How important is regional cooperation to our region in a globally competitive world? Over the years, inter-jurisdictional competition for business has heated up throughout the nation. The Washington DC, Suburban Maryland, and Northern Virginia region is probably one of the more complex and competitive within the nation. Victor Hoskins ('16), Director Arlington County Economic Development and Brian Kenner ('18), Deputy Mayor of Planning and Economic Development, Washington, DC hosted a lively discussion where participants explored both of the reality and the myths that exist in economic development and the steps we can take to improve our regions competitive position.
Journalism Meets Engineering
Since the purchase by Jeff Bezos four years ago, the Washington Post has evolved to be both a journalism and engineering company. During a conversation with Bob McCartney ('07) and Ethan Selzer ('17) members examined how this approach has enabled much deeper engagement with readers. Technology has had a profound effect on how the Post both creates and distributes its world-class content to local and increasingly national and international audiences. Guests also recieved an insider's tour of the Post’s new headquarters.
Master Social Media with Sage Communications
Sage Communications, a leader in nonprofit, tech, business and government public relations and marketing, led by David Gorodetski ('15) hosted their second social media training for executives. Social media experts Hannah Hutchins and Scott Greenberg led members through topics, including social media best practices, like personas, platforms, frequency, messages and opportunities associated with paid vs organic social media.
The Other Tour of DC
Back by popular demand, Dr. Mark Bergel ('16) of a Wider Circle, conducted his popular two-hour tour of some of Greater Washington's most impoverished neighborhoods. Tour attendees received an inside view of what has happened and is happening throughout the region. The conversation also dived into how positive change can occur for those in poverty, why it has not happened to date, and where the initial steps can be taken to create this change.
Thank you to our hosts for sharing your skills and passions with our membership. The next batch of Member Salons will be held on February 21.